Global healthcare markets are in upheaval with the novel coronavirus & COVID-19 pandemic. The challenges and opportunities for destinations, and providers of wellness, evidence-based therapeutic and healthcare services have never been more complicated!
Established places and businesses are looking for ways to remain competitive, and new entrants to these markets are looking for paths to success. The Marketing Handbook for Health Tourism offers practical, applicable insights for all these audiences.
About the authors
Laszlo Puczko is an internationally renowned tourism expert, wellbeing experience engineer, consultant and author. Irving Stackpole is a globally recognized healthcare expert. Laszlo & Irving deliver their decades of hands-on experience to navigate the complex global markets for health, wellness, dental & medical services.
Destinations, providers and investors around the world are struggling to understand and plan for the re-emergence of health tourism businesses in the post-COVID-19 markets. While many questions remain unanswered, it is certain that success will be built on basic, scientific marketing principles – the basics found in The Marketing Handbook for Health Tourism.
The Marketing Handbook for Health Tourism offers simple, proven approaches, with case studies, exercises and examples that you can apply to unlock the potential of the markets.
Marketing Handbook for Health Tourism
Whether you are considering developing health tourism, or an experienced destination, operator or provider in health tourism, The Marketing Handbook for Health Tourism provides practical insights that you can apply immediately.