Written by experts in the business with key insights, now available exclusively here.

A practical guide
to successful
health, wellness & medical tourism


Global healthcare markets are in upheaval with the novel coronavirus & COVID-19 pandemic. The challenges and opportunities for destinations, and providers of wellness, evidence-based therapeutic and healthcare services have never been more complicated!

Established places and businesses are looking for ways to remain competitive, and new entrants to these markets are looking for paths to success. The Marketing Handbook for Health Tourism offers practical, applicable insights for all these audiences.

About the authors

Laszlo Puczko is an internationally renowned tourism expert, wellbeing experience engineer, consultant and author. Irving Stackpole is a globally recognized healthcare expert. Laszlo & Irving deliver their decades of hands-on experience to navigate the complex global markets for health, wellness, dental & medical services.


Destinations, providers and investors around the world are struggling to understand and plan for the re-emergence of health tourism businesses in the post-COVID-19 markets. While many questions remain unanswered, it is certain that success will be built on basic, scientific marketing principles – the basics found in The Marketing Handbook for Health Tourism.

The Marketing Handbook for Health Tourism offers simple, proven approaches, with case studies, exercises and examples that you can apply to unlock the potential of the markets.

Marketing Handbook for Health Tourism

Whether you are considering developing health tourism, or an experienced destination, operator or provider in health tourism, The Marketing Handbook for Health Tourism provides practical insights that you can apply immediately.

Purchase Book
39.99 Euro

We don’t have any products to show here right now.


"Marketing of health and wellness services has always been a challenge. In particular, the increasing overlap of offerings of both business areas in the past decade, as well as the complexity of health tourism, increase the feeling of need for help, even among industry professionals.


This manual is just that: a powerful tool with the most interesting insights, helpful tips and exercises to help you advance your project. We recommend this manual to everyone involved in our industry."

Michael Altewischer,

CEO Wellness Hotels & Resorts GmbH, Germany
www.wh-r.com ​


Pre-order your copy now

Want to speak to Lazslo or Irving about health tourism?
For general inquiries, please get in touch.


+1-617-739-5900, Ext. 11

© Marketing Handbook for Health Tourism