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Written by experts in the business with key insights, now available exclusively here:

A practical guide
to successful
health, wellness & medical tourism


Global healthcare markets are in upheaval with the novel coronavirus & COVID-19 pandemic.

The challenges and opportunities for destinations, and providers of wellness, evidence-based therapeutic and healthcare services have never been more complicated!

Established places and businesses are looking for ways to remain competitive, and new entrants to these markets are looking for paths to success. The Marketing Handbook for Health Tourism offers practical, applicable insights for all these audiences.

About the Authors

Irving Stackpole is a globally recognized healthcare expert. Laszlo Puczko is an internationally renowned tourism expert, wellbeing experience engineer, consultant and author. Irving & Laszlo deliver their decades of hands-on experience to navigate the complex global markets for health, wellness, dental & medical services.


Health tourism and wellness travel markets are in turmoil.

The marketing challenges and opportunities for health tourism destinations and providers of health, wellness, dental and medical services have never been greater – or more complicated!

Established destinations and providers of health, wellness, dental and medical tourism are looking for ways to remain competitive, and new entrants to these competitive health, wellness and medical travel markets are looking for the path to success.


The Marketing Handbook for Health Tourism offers practical, applicable insights for all these audiences.


Marketing Handbook for Health Tourism

Whether you are considering developing health tourism, or an experienced destination, operator or provider in health tourism, The Marketing Handbook for Health Tourism provides practical insights that you can apply immediately.

Get the Handbook:
€ 39.99 / $ 48.50
Buy Now
Laszlo Puczko
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Laszlo Puczko

Laszlo Puczko has been working in the field of travel and health for 20+ years. László is an experienced engineer, strategist and trainer, and wellbeing intelligence expert.


He has gained experiences in the private as well as in public sector environments both in medical and wellness tourism. László is one of the very few people in the world who has been active in every aspect and domain of health tourism.


He is an economist and art & design manager, and holds master degrees and a PhD, and is a Certified Management Consultant. László has been lecturing and running tailor-made training and masterclasses in over 40 countries all around the world. He has been actively involved both in the industry as well as academic arenas and authored numerous industry reports and specialist books and publications.


He was the project lead on the path making a report for UNWTO & ETC titled Exploring Health Tourism, as well as a pioneering study for Global Spa Summit titled Wellness Tourism and Medical Tourism: Where do spas fit?


László is a hot spring and wellness enthusiast!

Budapest, Hungary​

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Irving Stackpole

With over 4 decades of experience in healthcare, Irving Stackpole is the President of Stackpole & Associates, Inc., a strategy, marketing and research firm founded in 1991.


​Stackpole & Associates has conducted strategic research and marketing projects in the United States and internationally, and has worked for providers, governments and agencies in many countries, including Costa Rica, Korea, India, Argentina, Colombia, Poland, Mexico, Cayman, Greece, as well as the UN.


​Irving edited Medical Tourism Marketing, co-hosts the podcast, The Medical Travel Show, is widely published, and has been quoted in The New York Times, The Financial Times, Forbes, and many trade publications. Irving also shares a variety of insights and resources through the Stackpole & Associates Blog.

Lisbon, Portugal


Publication Press Release

Co-authors, László Puczkó, CEO and Co-Founder of Health Tourism Worldwide, and Irving Stackpole, President of Stackpole & Associates, announce the publication of their “Marketing Handbook for Health Tourism”.

Laszlo Puczko
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Want to translate a copy in YOUR language?

Get in touch with us.


The Hungarian Tourism board has just translated 'Marketing for Health Tourism'. Reach out if you are interested in having the services in YOUR language.


"Marketing of health and wellness services has always been a challenge. In particular, the increasing overlap of offerings of both business areas in the past decade, as well as the complexity of health tourism, increase the feeling of need for help, even among industry professionals.


This manual is just that: a powerful tool with the most interesting insights, helpful tips and exercises to help you advance your project. We recommend this manual to everyone involved in our industry."

Michael Altewischer,

CEO Wellness Hotels & Resorts GmbH, Germany ​

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