Written by experts in the business with key insights, now available exclusively here.

A practical guide
to successful
health, wellness & medical tourism


Global healthcare markets are in upheaval with the novel coronavirus & COVID-19 pandemic. The challenges and opportunities for destinations, and providers of wellness, evidence-based therapeutic and healthcare services have never been more complicated!

Established places and businesses are looking for ways to remain competitive, and new entrants to these markets are looking for paths to success. The Marketing Handbook for Health Tourism offers practical, applicable insights for all these audiences.

About the authors

Laszlo Puczko is an internationally renowned tourism expert, wellbeing experience engineer, consultant and author. Irving Stackpole is a globally recognized healthcare expert. Laszlo & Irving deliver their decades of hands-on experience to navigate the complex global markets for health, wellness, dental & medical services.


Destinations, providers and investors around the world are struggling to understand and plan for the re-emergence of health tourism businesses in the post-COVID-19 markets. While many questions remain unanswered, it is certain that success will be built on basic, scientific marketing principles – the basics found in The Marketing Handbook for Health Tourism.

The Marketing Handbook for Health Tourism offers simple, proven approaches, with case studies, exercises and examples that you can apply to unlock the potential of the markets.

Marketing Handbook for Health Tourism

Whether you are considering developing health tourism, or an experienced destination, operator or provider in health tourism, The Marketing Handbook for Health Tourism provides practical insights that you can apply immediately.

Purchase Book
39.99 Euro

Laszlo Puczko

Laszlo Puczko has been working in the field of travel and health for 20+ years. László is an experienced engineer, strategist and trainer, and wellbeing intelligence expert.


He has gained experiences in the private as well as in public sector environments both in medical and wellness tourism. László is one of the very few people in the world who has been active in every aspect and domain of health tourism.


He is an economist and art & design manager, and holds master degrees and a PhD, and is a Certified Management Consultant. László has been lecturing and running tailor-made training and masterclasses in over 40 countries all around the world. He has been actively involved both in the industry as well as academic arenas and authored numerous industry reports and specialist books and publications.


He was the project lead on the path making a report for UNWTO & ETC titled Exploring Health Tourism, as well as a pioneering study for Global Spa Summit titled Wellness Tourism and Medical Tourism: Where do spas fit?


László is a hot spring and wellness enthusiast!

Budapest, Hungary​
Email: laszlo@htww.life


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Irving Stackpole

With over 4 decades of experience in healthcare, Irving Stackpole is the President of Stackpole & Associates, Inc., a strategy, marketing and research firm founded in 1991.


​Stackpole & Associates has conducted strategic research and marketing projects in the United States and internationally, and has worked for providers, governments and agencies in many countries, including Costa Rica, Korea, India, Argentina, Colombia, Poland, Mexico, Cayman, Greece, as well as the UN.


​Irving edited Medical Tourism Marketing, co-hosts the podcast, The Medical Travel Show, is widely published, and has been quoted in The New York Times, The Financial Times, Forbes, and many trade publications.



Lisbon, Portugal

Email: istackpole@StackpoleAssociates.com


"Marketing of health and wellness services has always been a challenge. In particular, the increasing overlap of offerings of both business areas in the past decade, as well as the complexity of health tourism, increase the feeling of need for help, even among industry professionals.


This manual is just that: a powerful tool with the most interesting insights, helpful tips and exercises to help you advance your project. We recommend this manual to everyone involved in our industry."

Michael Altewischer,

CEO Wellness Hotels & Resorts GmbH, Germany
www.wh-r.com ​


Pre-order your copy now

Want to speak to Lazslo or Irving about health tourism?
For general inquiries, please get in touch.


+1-617-739-5900, Ext. 11

© Marketing Handbook for Health Tourism